When reality TV first hit our screens, the UK went crazy. It trumped standard TV because we felt like we were watching real people. It felt authentic. Remember Nicki having tantrums? She was loved by everybody. But a few short years later, and we started to realise...

In 2018, we first learnt that a small handful of companies in the UK had either developed or purchased handwriting robots. These are robot hands that hold a pen and use AI to write a message using a built-in style/font. They’re certainly impressive pieces of...

Although as marketers, we can all get caught up in the tactics and chasing the shiny new object – the fundamentals of persuasion and psychology has and will always remain the same. Yet many of us completely ignore them or have never truly studied them. Being...

For the past few weeks, I’ve been sending you our new ‘Direct Mail Superheroes’ email newsletter. But the likelihood is that you probably haven’t seen them. Because, the chances are, it has probably landed in your junk folder or has become one of the hundreds of...

So, aside from being the UK’s largest handwritten fulfilment house, a part of our business that don’t we often publicize is our consultancy. We work with a number of brands and companies to help them increase the response of their campaigns, re-write their control...

Pick-up artists have a tactic called the “peacock” strategy – it’s where they wear something unique to stand out and win attention in a crowded environment. It could be an interesting scarf, a funny hat or some other ridiculous item to paper over the cracks of their...

Google are beautifully ironic. Almost as ironic as the Bible being the most stolen book in the world (yup, it’s true. Google said so). Google have the biggest (and most powerful) advertising platform in the world and they’re ranked first amongst the worldwide internet...

You’ve changed a lot since you left University. You probably don’t go out on all weekend benders? Drink Sambuca like water and survive on microwavable curries. But you’re likely still carrying one trait that you picked up from university. That is the way that you...

We wanted to introduce the guys behind the Scribble Mail mission ... ... but we've also been meaning to settle an argument of who can handle the hotter food. So we decided to combine the two together. In this video, we work our way through hot sauces to find who has a...

Our director, Oli Luke, was interviewed on BBC radio to discuss handwritten direct mail and how brands are using handwritten cards and handwritten letters to add a personal touch to their customer experience.