Consumer attention has drastically changed.
Whereas traditionally, you could send them a mailing and know that it’s likely to get read - today they’re bombarded with messages competing for their attention from all angles.
This means that sending them yet another boring piece of spammy direct mail DOES NOT work.
As soon as it lands on the doormat, it flies straight into the bin quicker than you can say, “Up, up, and away!”
It looks impersonal, it looks like a sales pitch and if they have any inkling that it’s from a company that they haven’t asked to be mailed from – then it falls on deaf ears.
But at Scribble Mail, we’re saving the world from poor-performing direct mail.
That’s because, after spending many hours in our secret underground lair, running experiments and planning for world domination … we stumbled upon a potion.
You take your mailing, you drop it in a coloured envelope, you hand-address the envelope and then you send it with a first class stamp.
What this incredible concoction achieves is that your mailing looks personal, it looks real and it looks like it has been sent by an actual person!
This wins the recipient’s attention, it gets your envelope ripped open and it gets your mailing read (with a level of trust).
This Scribble Mail potion results in industry-high response-rates and recipients that feel cared for (rather than just a line of data on a spreadsheet).
It means that you can burn less data to get the same results or that you can instantly increase your response rate by simply changing to our style of delivery.