What Kind of Results Can You Expect?
Let’s not beat around the bush; the only reason that you’re here is
Whether that’s an increased response or a bigger impact on your recipient – you want to squeeze more out of your mailings.
To give you a flavour of our high-performing direct mail service, here is a selection of case studies for you, or as we refer to them, ‘Hero Stories’.
CASE STUDY THREE – LEAD-GENERATION
We were approached by a client that runs a scratch card lottery as a lead-generation campaign.
They send their branded scratch cards attached to a simple A4 letter that is always a winner, driving leads to collect a prize and become a lead.
Before working with us, they were sending their scratch cards in DL printed envelopes, with the recipients’ name & address printed, mailed with a franking stamp – this was driving them one lead for every 45 mailings that they sent.
We made the simple switch of keeping the letter and scratch card the same, but mailing in a bright coloured hand-addressed envelope with a first class stamp.
Their response increased to one lead for every 13 mailings.
Increased conversion by
Printed Envelope – 2.22%
Handwritten Envelope – 7.69%
Increased Response by 246%
OUR (NOT SO) SECRET LAIR
Rockleigh House, 37 Burton Road, Ashby-de-la-Zouch, LE65 2LF