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Why Does The World’s Largest Tech Business Send So Much Direct Mail (And Does It Actually Work?)

Why Does The World’s Largest Tech Business Send So Much Direct Mail (And Does It Actually Work?)

by Daniel Waters | Sep 16, 2019 | Uncategorized

Google are beautifully ironic. Almost as ironic as the Bible being the most stolen book in the world (yup, it’s true. Google said so). Google have the biggest (and most powerful) advertising platform in the world and they’re ranked first amongst the worldwide internet...
How Charles Tyrwhitt & Macalester College Used “Pattern Interrupt” to Break Readers Preconceived Expectations and Build Brand Loyalty

How Charles Tyrwhitt & Macalester College Used “Pattern Interrupt” to Break Readers Preconceived Expectations and Build Brand Loyalty

by Daniel Waters | Sep 16, 2019 | Uncategorized

You’ve changed a lot since you left University. You probably don’t go out on all weekend benders? Drink Sambuca like water and survive on microwavable curries. But you’re likely still carrying one trait that you picked up from university. That is the way that you...
Hot Sauce Challenge – Meet The Guys Behind Scribble Mail

Hot Sauce Challenge – Meet The Guys Behind Scribble Mail

by Oli Luke | Mar 11, 2019 | Uncategorized

We wanted to introduce the guys behind the Scribble Mail mission … … but we’ve also been meaning to settle an argument of who can handle the hotter food. So we decided to combine the two together. In this video, we work our way through hot sauces to...
Interview on BBC Radio to Discuss Handwritten Direct Mail

Interview on BBC Radio to Discuss Handwritten Direct Mail

by Oli Luke | Feb 20, 2019 | Uncategorized

Our director, Oli Luke, was interviewed on BBC radio to discuss handwritten direct mail and how brands are using handwritten cards and handwritten letters to add a personal touch to their customer experience.  ...
How to Send Cold Direct Mail (Without Burning Your Cash)

How to Send Cold Direct Mail (Without Burning Your Cash)

by Oli Luke | Nov 7, 2018 | Uncategorized

Last week, I received an email from Sharon, one of our email subscribers (who are the first to receive latest blog post releases and announcements). Here’s a screenshot of the email: Firstly, please understand that sending direct mail to a cold list is one of the...
The Three Different Ways That You Should Be Using Direct Mail

The Three Different Ways That You Should Be Using Direct Mail

by Oli Luke | Oct 22, 2018 | Uncategorized

Use #1 – Direct Mail for Follow-Up Using direct mail to follow leads up once they’ve took the first step is an effective way to maximise your conversion and push people closer to the sale. There are two key strategies. Firstly, there’s the ‘Shock & Awe’ box – I’ve...
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