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Why Authenticity is Becoming the Most Valuable Currency in Marketing

Why Authenticity is Becoming the Most Valuable Currency in Marketing

by Daniel Waters | Jan 15, 2020 | Uncategorized

When reality TV first hit our screens, the UK went crazy. It trumped standard TV because we felt like we were watching real people. It felt authentic. Remember Nicki having tantrums? She was loved by everybody. But a few short years later, and we started to realise...
Genuine Handwriting Vs Handwriting Robots – Which Option is Best For You?

Genuine Handwriting Vs Handwriting Robots – Which Option is Best For You?

by Oli Luke | Nov 27, 2019 | Uncategorized

In 2018, we first learnt that a small handful of companies in the UK had either developed or purchased handwriting robots. These are robot hands that hold a pen and use AI to write a message using a built-in style/font. They’re certainly impressive pieces of...
How to Persuade Anybody to Do Anything You Want (The Four Deep-Rooted Psychological Triggers of Marketing)

How to Persuade Anybody to Do Anything You Want (The Four Deep-Rooted Psychological Triggers of Marketing)

by Daniel Waters | Nov 19, 2019 | Uncategorized

Although as marketers, we can all get caught up in the tactics and chasing the shiny new object – the fundamentals of persuasion and psychology has and will always remain the same. Yet many of us completely ignore them or have never truly studied them. Being...
The BIG Handwritten Direct Mail Lesson That We Can Learn From Amazon’s Jeff Bezos

The BIG Handwritten Direct Mail Lesson That We Can Learn From Amazon’s Jeff Bezos

by Daniel Waters | Nov 8, 2019 | Uncategorized

For the past few weeks, I’ve been sending you our new ‘Direct Mail Superheroes’ email newsletter. But the likelihood is that you probably haven’t seen them. Because, the chances are, it has probably landed in your junk folder or has become one of the hundreds of...
The Three Changes Butlins’ Could Have Made to Their Most Recent Direct Mail Campaign to Increase Response

The Three Changes Butlins’ Could Have Made to Their Most Recent Direct Mail Campaign to Increase Response

by Daniel Waters | Nov 8, 2019 | Uncategorized

So, aside from being the UK’s largest handwritten fulfilment house, a part of our business that don’t we often publicize is our consultancy. We work with a number of brands and companies to help them increase the response of their campaigns, re-write their control...
How to Steal Strategies From Pick-Up Artists to Win Meetings With  Multi-Billionaires (Really).

How to Steal Strategies From Pick-Up Artists to Win Meetings With Multi-Billionaires (Really).

by Daniel Waters | Oct 4, 2019 | Uncategorized

Pick-up artists have a tactic called the “peacock” strategy – it’s where they wear something unique to stand out and win attention in a crowded environment. It could be an interesting scarf, a funny hat or some other ridiculous item to paper over the cracks of their...
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