Direct Mail Superheroes
How to Steal Strategies From Pick-Up Artists to Win Meetings With Multi-Billionaires (Really).
Pick-up artists have a tactic called the “peacock” strategy – it’s where they wear something unique to stand out and win attention in a crowded environment. It could be an interesting scarf, a funny hat or some other ridiculous item to paper over the cracks of their...
Why Does The World’s Largest Tech Business Send So Much Direct Mail (And Does It Actually Work?)
Google are beautifully ironic. Almost as ironic as the Bible being the most stolen book in the world (yup, it’s true. Google said so). Google have the biggest (and most powerful) advertising platform in the world and they’re ranked first amongst the worldwide internet...
How Charles Tyrwhitt & Macalester College Used “Pattern Interrupt” to Break Readers Preconceived Expectations and Build Brand Loyalty
You’ve changed a lot since you left University. You probably don’t go out on all weekend benders? Drink Sambuca like water and survive on microwavable curries. But you’re likely still carrying one trait that you picked up from university. That is the way that you...
Hot Sauce Challenge – Meet The Guys Behind Scribble Mail
We wanted to introduce the guys behind the Scribble Mail mission ... ... but we've also been meaning to settle an argument of who can handle the hotter food. So we decided to combine the two together. In this video, we work our way through hot sauces to find who has a...
Interview on BBC Radio to Discuss Handwritten Direct Mail
Our director, Oli Luke, was interviewed on BBC radio to discuss handwritten direct mail and how brands are using handwritten cards and handwritten letters to add a personal touch to their customer experience.
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