Direct Mail Superheroes

When reality TV first hit our screens, the UK went crazy. It trumped standard TV because we felt like we were watching real people. It felt authentic. Remember Nicki having tantrums? She was loved by everybody. But a few short years later, and we started to realise...

In 2018, we first learnt that a small handful of companies in the UK had either developed or purchased handwriting robots. These are robot hands that hold a pen and use AI to write a message using a built-in style/font. They’re certainly impressive pieces of...

Although as marketers, we can all get caught up in the tactics and chasing the shiny new object – the fundamentals of persuasion and psychology has and will always remain the same. Yet many of us completely ignore them or have never truly studied them. Being...

For the past few weeks, I’ve been sending you our new ‘Direct Mail Superheroes’ email newsletter. But the likelihood is that you probably haven’t seen them. Because, the chances are, it has probably landed in your junk folder or has become one of the hundreds of...

So, aside from being the UK’s largest handwritten fulfilment house, a part of our business that don’t we often publicize is our consultancy. We work with a number of brands and companies to help them increase the response of their campaigns, re-write their control...